Use case · Published September 6, 2026
Street Pulse: the data that isn't in your ERP
A dashboard tells you a product isn't selling. It doesn't tell you that customers try it on and the sleeves run short. That column isn't in any ERP, because it doesn't exist until someone asks. This use case covers how to ask every day without wearing anyone out, what gets stored and where, and what reaches the decision-maker on Monday.
This runs in production at an eight-store apparel retail chain. The mechanisms below aren't a design on paper: each one came out of something we measured when the previous version fell short. The method is the same for any data that only the person on the floor knows.
What it is
Street Pulse asks. Every day, one short question to whoever worked the sales floor, over Telegram, and the answer is stored right next to yesterday's numbers. It's not a survey or a form: it's a message, in the app the person already uses, that takes about as long to answer as it does to read.
One message a day, and nothing more
It arrives over Telegram, to whoever worked the floor. It's not another dashboard someone has to log into: it goes where the person already is. One a day is a design constraint, not a technical limitation. Two messages get ignored. One gets answered.
And if the store had no sales yesterday, it doesn't ask anything. A message about a day with no sales is the fastest way to get people to stop reading.
On top: how the month is going
Before the question comes the mirror: how the store and its team are tracking against the monthly target. People open the message to see that, and they answer because it's already open. The number they want to see pays for the question we want to ask.
Never the same question twice
One store got asked about the same product 8 times in 3 weeks. We measured it, and that's where the rule came from: once a product has been asked about, or someone has answered about it, that product rests for one to two weeks. And every question has three ways of being phrased, on rotation, so it doesn't read like a bot that keeps nagging.
The no-repeat rule wasn't in the original design. It came in once we measured how often questions actually repeated, and it's an example of why this gets tuned with data, not opinions.
On Monday, it all comes back together
What people share during the week doesn't stay scattered in a chat. It arrives rolled up by store to the person who decides, who doesn't get the daily message and doesn't have to dig through answers one by one. The owner sees a week on the floor in a single read.
What gets stored, and where
The system asks and stores. The answer goes to the data warehouse, not to your ERP: the ERP doesn't change and doesn't receive a single row. And the person who decides is still the same person as always. Street Pulse gives them data they didn't have before, not a decision already made.
What isn't there yet
It's on the way, and we're saying it this way on purpose: weather by store and Google reviews feeding into the day's conversation. Once it's measured, it goes on this page with its date.
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